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Technical SEO is the process of ensuring your website is compatible with search engine guidelines so that it can be crawled and indexed without any problems.
The main goal of a technical SEO is to assess your website’s current SEO and determine which aspects you need to improve for a seamless online experience.
According to Statista, there are now approximately 3.5 billion smartphone users across the globe. This massive surge in smartphone usage has prompted Google to launch an algorithm update that places more importance on site speed and mobile experience in ranking web pages.
Over the years, user demands have dramatically changed and search engines have become more sophisticated. Today, websites with a poor structure, slow page load time and wonky redirects can be penalized by Google.
For every second of delay in your page load time, your bounce rate increases and you’re losing valuable leads. Improve your website performance and capture high-quality leads and traffic with Empathizer Internet Marketing Agency’s technical search engine optimization (SEO) services.
At the core of algorithm changes is one goal: to provide the best user experience possible. To achieve this, you need to understand carefully what is technical SEO.
One of the first steps in technical SEO is website architecture which includes analyzing website structure and making necessary changes that ensures search engine accessibility for all pages.
Site speed and performance is another important aspect of technical SEO. Technical SEO services optimize the site’s speed and performance to improve user experience and search engine rankings.
Mobile responsiveness is also crucial. Technical SEO experts ensure that the website is mobile-friendly and responsive to different screen sizes, as this is a critical ranking factor for Google.
XML sitemap and robots.txt is another key component of technical SEO. Technical SEO experts create and optimize XML sitemaps and robots.txt files to help search engines crawl and index the site effectively.
Technical SEO services ensure that website has proper canonicalization and redirection in place to avoid duplicate content issues and ensure that all URLs resolve to a single canonical version.
Technical SEO experts add structured data markup to the website to help search engines understand the content and context of the pages. They also ensure that the website is secure by implementing SSL/HTTPS encryption.
Technical SEO services includes optimization of internal linking to help search engines understand the site’s structure and hierarchy, and to distribute link equity effectively. It also includes creating HTML and XML sitemaps to help search engines crawl and index the site more efficiently.
In conclusion, technical SEO services encompass a wide range of activities that focus on optimizing the technical aspects of a website to ensure that search engines can crawl, index, and understand the site effectively. From website architecture and structure to mobile responsiveness, site speed, and SSL/HTTPS implementation, technical SEO experts play a critical role in helping websites rank higher in search engine results pages. By ensuring that a website is technically sound and optimized, businesses can improve their online visibility, attract more traffic, and ultimately, generate more leads and sales.
Create a Strong Digital Foundation and Rank High on Search Results
At the core of algorithm changes is one goal: to provide the best user experience possible. To achieve this, you need to understand carefully what is technical SEO, what it entails and how you can leverage SEO technical audit to ensure your website adheres to search engine guidelines and industry standards.
Technical on page SEO includes several components, such as site speed, Accelerated Mobile Pages (AMP), robots’ exclusion standard (robots.txt), XML sitemap status and content quality. These factors are critical to your website’s online performance.
Don’t wait until technical SEO issues cause adverse SEO ramifications to your site. Invest in technical SEO for eCommerce, WordPress and other content management systems (CMS) now and save time and money later. Schedule a call with our technical SEO consultants to find out more about technical SEO for WordPress and its significance to your business.
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Empathizer Internet Marketing Agency offers technical SEO services that can help enhance your website’s performance and capture high-quality leads and traffic. This is crucial because as your page load time increases by even a second, your bounce rate also increases, causing you to lose valuable leads. Thus, improving your website’s speed and performance is essential to prevent this loss and maximize your online presence.
Empathizer has the technical SEO solutions you’ve been searching for. Don’t let another day go by where your competitors are looking down on you! It’s time to be discovered!
Empathizer’s premium technical SEO services includes:
We perform a comprehensive SEO technical audit to identify and fix your website’s technical SEO issues. It covers vital checkpoints, including mobile performance, internal link structure, page speed, XML sitemap, indexation, crawl errors, robots.txt and site architecture. We also develop short- and long-term solutions to improve your visitors’ website experience and increase your Google rankings.
Improve your online visibility and gain more traffic with meta tags that effectively describe your page content to web visitors and search engines. Empathizer performs technical SEO for WordPress, which involves analyzing and optimizing your meta descriptions, title tags, meta keywords, alt attributes and robots’ tags. In this way, we ensure no misused metadata could severely harm your SEO performance.
Page speed affects your ranking and, more importantly, your customers’ online experience. Our technical SEO specialists enable file compression to reduce the size of your CSS, JavaScript and HTML files. We also optimize your code, reduce redirects, leverage browser caching, utilize content distribution networks (CDNs) and improve server response time.
Get a complete overview of your competition’s optimization tactics and determine your conversion opportunities. Our technical SEO consultant evaluates your competition’s keyword performance, search engine rankings, social media presence and technical and backlink profile. These processes allow us to create strategies that will provide you with a distinct advantage in your respective niche market.
Large images slow down your site performance and drive away page visitors. Reduce your site load time and attract more customers with technical SEO for eCommerce. Our specialists choose the right file format, optimize your alt attributes, reduce the file size of your images, utilize image sitemaps and maximize image optimization plugins.
Make it easier for search engines to crawl, interpret and display your content using schema markup. We highlight your page elements, assign data tags, create the HTML and add the schema markup to your page. Our team utilizes Google’s Structured Data Testing Tool to test your markup and diagnose any issues.
Create Actionable SEO Strategies for A Winning Online Campaign
Empathizer is a digital marketing company that provides a complete range of professional search engine optimization services designed to boost your business’s visibility in search results.
Empathizer can help your business achieve higher rankings in search engine results pages, leading to increased online visibility and better chances of reaching your target audience.
White hat Technical SEO techniques of Empathizer includes,
Custom Technical SEO Strategy: We customize our SEO services to fit your needs. We use the tactics that make the most impact for your unique business.
Comprehensive Onsite SEO: Title tags, meta descriptions, alt tags, internal linking, etc.
Our reviews and testimonials speak volumes. We earn your business every day with month-to-month contracts.
Empathizer’s technical SEO services are centered on optimizing your website for user experience and achieving long-term success. Our SEO agency ensures your website checks off every part of Google’s Core Web Vitals.
Improve Your Search Rankings Without Adding Any New Content
Technical SEO refers to the optimization of a website’s technical elements and infrastructure to improve its search engine rankings and visibility. It involves a range of techniques and practices that focus on enhancing the website’s backend, such as its code, structure, speed, security, and mobile-friendliness.
Technical SEO aims to ensure that search engine crawlers can efficiently and effectively crawl, index, and understand the website’s content, making it easier for search engines to deliver relevant results to users’ search queries.
Empathizer Digital Marketing Agency is a customer-focused technical SEO company. Our technical SEO experts work closely with our clients to develop personalized technical SEO strategies that drive long-term profitability. By using a proven, efficient and effective methodology, we are able to create high-quality, measurable results.
Empathizer digital marketing company utilizes a methodology called “Agile SEO,” which allows us to build a robust campaign framework that provides value for your business.
Agile Technical SEO methodology refers to a flexible and iterative approach to technical SEO that emphasizes collaboration, experimentation, and continuous improvement. This methodology is rooted in the Agile software development methodology, which involves breaking down projects into smaller, manageable tasks and working on them in short, iterative cycles called “sprints.”
In the context of technical SEO, an Agile approach involves identifying areas of improvement, prioritizing them based on their impact, and addressing them in short sprints. This involves close collaboration between SEO experts, developers, and other stakeholders to identify technical issues and implement solutions in a timely and efficient manner.
Agile Technical SEO methodology also involves data-driven experimentation, where various technical changes are tested to determine their impact on search engine rankings and user experience. Based on the results of these tests, further improvements can be made to the website’s technical infrastructure.
The benefits of Agile Technical SEO methodology include faster and more efficient problem-solving, greater collaboration and communication between teams, and a focus on continuous improvement that can lead to better search engine rankings and user experience.
Here’s what you can expect when you partner with Empathizer Technical SEO Company:
Boost Your Website Performance and Generate More Organic Traffic
At Empathizer, we commit ourselves to honesty and personal accountability in our work. Not all technical SEO firms adhere to these types of principles and their clients often pay the price.
As a provider of internet marketing and search engine optimization services to our clients, we constantly strive to achieve higher rankings, improved traffic and conversions and positive ROI for our clients’ websites while adhering to our SEO Code of Ethics.
By optimizing the technical aspects of a website, businesses can improve crawlability, user experience, and search engine rankings. Empathizer’s technical SEO services can also help businesses avoid penalties and improve website visibility, which can lead to more traffic, leads, and revenue. More importantly, our technical SEO team optimizes your website for search engines to improve your online rankings and capture your target audience.
Don’t settle for less effective technical SEO. Contact Empathizer digital marketing agency and invest in customized technical SEO and build a trustworthy digital representation of your company.
Achieve Top Search Engine Rankings with Our Robust Technical SEO Strategy
Your website performance is a result of different variables working in unison. We perform comprehensive site audits for your technical SEO, paid campaign, CRO, backlink profile, analytics and competition. In this way, we make business decisions backed by data and research.
Our team is composed of Google-certified SEO specialists who oversee your project from assessment to completion. We identify, plan and execute data-driven technical SEO recommendations and maintain up-to-date knowledge of industry trends to ensure our services deliver results.
At Empathizer, our team experts leverage analytics to gather actionable insights and obtain your desired results. We also provide regular consultations, email updates and monthly reports, so you are aware of your marketing strengths, weaknesses and opportunities.
During our initial consultation, we determine and analyze your current campaign status, marketing objectives and expectations. In this way, we ensure all our SEO tactics are aligned with your goals. Our team also leverages multiple distribution methods to increase your site leads and traffic.
Our company has partnered with hundreds of companies across the U.S. to help improve their digital presence. We identify and fix multiple recurring site issues by performing thorough SEO technical audits and implementing results-driven SEO strategies. Discover more about the quality of our technical SEO services straight from our clients.
Future-proof your website and bring higher close rates. We provide technical SEO services for eCommerce, Shopify, franchises, Amazon and local businesses. Our team optimizes your page content and humanizes your brand to appeal to both search engines and online users. We critically monitor your website's performance.
Google penalties can be a product of algorithm changes or black-hat technical SEO for WordPress. To help you recover from a penalty, our SEO experts utilize Google Search Console to identify which type of penalty affects your website, assess your backlink strategies and resolve variations on original web pages and content crawled by Google.
Website migration is a delicate process. Develop a robust migration plan to avoid losing valuable traffic. We perform SEO-friendly website migration, which involves benchmarking analytics performance, mapping all changed URLs from the old site to the new domain, updating all internal links, eliminating duplicate content, managing 404 pages and monitoring traffic and rankings.
Improve your online visibility and gain more traffic with meta tags that effectively describe your page content. We perform technical SEO for WordPress, which involves analyzing and optimizing your meta descriptions, title tags, meta keywords, alt attributes and robots’ tags. In this way, we ensure no misused metadata could severely harm your SEO performance.
Empathizer Team Believes That Technical Search Engine Optimization is Indeed a Great Investment!
We firmly believe that technical SEO is the key to success, as it allows us to optimize our website’s technical aspects to improve crawlability, user experience, and search engine rankings.
Technical SEO Services from Empathizer established the industry standard and provided customers a clear advantage over rivals. Our careful and strategic approach allows us to provide great outcomes while making sure that the technological underpinnings of your website are optimised for maximum performance. Our knowledgeable staff conducts thorough audits, detecting and correcting problems that may impair user experience and search engine results.
To increase exposure, we put a high priority on site performance, mobile friendliness, and organized data. Our persistent drive to remaining current with changing search algorithms and our unrelenting pursuit of excellence are what actually set us apart. By working with Empathizer, you don’t just get access to technical SEO services; you also join forces with a team that is committed to improving the technical performance of your website and outperforming the competition.
Our Technical SEO Solutions Work: We’ve Proven it Over and Over Again
For more than 10 years, Empathizer has helped businesses in all industries grow their online presence to drive in more revenue. We have the experience and client success stories to support any size business wanting to increase online traffic and grow its leads. Many of our technical SEO experts have been industry leaders for more than a decade. Our team collaborates. If someone has an issue, we all jump in.
Empathizer believes that our job is to make a technical, complicated and sometimes overwhelming technical search engine optimization process as simple as possible for our clients. One of the many ways we accomplish this is by providing each client with a single point of contact to manage your project. You get to know your Empathizer technical SEO professional well and they will get to know your business and understand your unique needs.
We live by our two primary core values: Relationships and Results. We’re here for every client, that’s our pillar. We have technical SEO experts who specialize in helping businesses of all sizes — from small businesses to large, national franchises — achieve exponential growth. Our search engine optimization company believes in owning the voice of our clients and we work hard every day to prove it.
Technical SEO is never stagnant, and neither are we. SEO is always changing because of multiple Google algorithm updates each year that impact ranking factors and we are always on top of the latest news and trends. Our technical search engine optimization company is constantly learning new techniques and staying up to date to remain ahead of the curve. Rest assured, our technical SEO company is proactive and not reactive.
We value honesty and integrity in everything we do. We always play fair, using white hat technical SEO to drive results without spamming or gaming the system that can lead to possible Google penalties. Simply put: We don’t have to cheat to win in technical SEO. As a Google Premier Partner, we play by the rules and never jeopardize your business in any way. We never compromise our integrity.
Create a Strong Digital Foundation and Rank High on Search Results
Empathizer’s premium digital marketing services includes:
Through careful keyword research and white hat SEO practices, we can help you achieve higher organic rankings and increased visibility in search results. Our internet marketing company performs extensive keyword research, conducts on-page and off-page optimization and tracks your results with Google Search Console. These practices allow us to attract high-quality leads and traffic and increase your conversions as part of your digital marketing solutions.
Reach your customers quickly and with precision with a data-driven PPC campaign. Our PPC Specialists are AdWords certified, so you can rest easy knowing your campaign is in the hands of professionals. Our team creates targeted ad copies, optimizes your bidding strategies and device targeting tactics and monitors your ROI for each keyword. We use seasonal trends to promote your products and drive high-volume leads and traffic.
Getting visitors to your site is only half the battle. Conversion optimization ensures your site is primed to turn them into customers. Move more page visitors to the bottom of the sales funnel and increase your conversion rate with our CRO services. Our company optimizes your website for mobile and voice search, creates clutter-free landing pages, places verified payment systems and simplifies your site navigation to promote better conversions.
How many emails from businesses do you delete every day? Choose Empathizer and let's make your email marketing campaigns stand out. We create personalized email newsletters to keep your emails out of spam folders and encourage your customers to take your desired action. Our team builds your subscriber list, tests email campaigns before delivery, utilizes power words on your content and creates a curiosity gap in your emails.
Empathizer builds custom, mobile-ready and search engine optimized websites that help you meet your business objectives and support your digital marketing campaigns. We create a visual hierarchy to highlight your important site elements and encourage page visitors to take your desired action. Our web design experts utilize clear calls-to-action (CTAs), avoid carousels and rotating sliders, simplify form fields and create content for your persona.
Your website's content is crucial: it's the foundation of your SEO and the reason many people visit your site. Entrust your content creation with Empathizer. Our content specialists stay abreast of the latest news and market trends to ensure we adhere to Google standards when developing content. We write headlines that pack a punch, utilize high-performing keywords, incorporate imagery and structure your posts to promote easy reading.
Acquire a steady stream of traffic from high-authority websites and increase your consumer trust. Our agency capitalizes on paid advertisements, sponsorships and collaborations to put your page content where influential people will see them. We utilize strategic guest blogging, publish unique, compelling content, distribute data-driven infographics and boost your social media engagement. We build quality backlinks that drive more sales.
Ready to expand and market to your audiences on social media? We build social media campaigns to help your business grow and engage your followers. Our digital marketing agency identifies your goals, performs competitor benchmarking and evaluates your customers' online behavior. Using data and analytics, we develop custom social media brand management and paid advertising strategies tailored to your business.
Your online reputation can make or break your success online. Improve your reputation with the help of our marketing agency. We partner with online reviews companies to improve your review generation, review monitoring and review response publishing tactics. We utilizes online reputation management software to streamline your ORM practices and acquire positive reviews.
Technical SEO refers to the optimization of website and server settings to improve the crawlability, indexing, and ranking of a website by search engines. It involves implementing various technical strategies and tactics to help search engines understand and interpret website content more effectively. Technical SEO factors include website speed and performance, mobile-friendliness, website architecture and structure, URL structure, server configuration, and security. By optimizing technical SEO elements, website owners can improve their website’s visibility and search engine ranking, leading to more organic traffic and better online visibility. Technical SEO is an essential aspect of any effective SEO strategy and should be considered as a fundamental element of website design and development.
Some technical SEO best practices include optimizing site speed by reducing page load times, using HTTPS encryption to secure the website, implementing structured data markup to provide more context to search engines, ensuring mobile-friendliness by optimizing for smaller screens and touch-based interactions, using descriptive and SEO-friendly URLs, creating a sitemap to help search engines crawl and index the website, using robots.txt to control which pages or sections of the website should not be crawled or indexed, and implementing 301 redirects to consolidate duplicate content or redirect traffic from old URLs to new ones. These practices can improve website performance, user experience, and search engine visibility, leading to more organic traffic and better online presence.
A sitemap is a file that lists all the pages on a website, typically in XML format. It provides information about the organization and structure of the website’s content, making it easier for search engines to crawl and index the site. Sitemaps can include additional information such as when a page was last updated and how important it is in relation to other pages on the site.
Robots.txt is a text file placed in the root directory of a website that tells search engine bots which pages or sections of the website should not be crawled or indexed. It’s used to prevent search engines from crawling pages that are not meant to be indexed, such as login pages, error pages, or duplicate content. The robots.txt file is also used to block malicious bots or crawlers from accessing the website. However, it’s important to note that while the file can prevent bots from indexing certain pages, it doesn’t provide any security or authentication, and it’s possible for unauthorized users to bypass it.
A canonical URL is the preferred version of a webpage that search engines should consider as the primary source of content when multiple versions of the same page exist. It’s used to consolidate duplicate or similar content and avoid diluting the SEO value across multiple pages. For example, if a webpage can be accessed via multiple URLs, such as with or without the “www” prefix, a canonical URL can be used to indicate the preferred version to be indexed. Canonical URLs are implemented using a rel=canonical tag in the HTML header of the page, pointing to the preferred URL. This helps search engines understand the website’s content better and avoid any negative impact on SEO caused by duplicate content.
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