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The digital marketing tides are shifting and many companies are looking for fast, effective ways to position their brands in front of high-converting customers.
Pay Per Click (PPC) Marketing is a digital advertising model where advertisers pay each time a user clicks on one of their ads. Advertisers bid on keywords that are relevant to their target audience, and their ads appear in search engine results pages (SERPs) or on websites that partner with the search engines.
PPC advertising is an effective way for businesses to reach potential customers who are searching for products or services similar to those offered by the business.
PPC advertising can be used for a variety of goals, including driving website traffic, generating leads, and increasing sales. Advertisers can target specific geographic locations, languages, and devices, and they can set budgets and bids to ensure they only pay for the clicks that are within their budget.
One of the benefits of PPC advertising is the ability to measure and track results in real-time. Advertisers can see how their campaigns are performing and make adjustments to improve results. They can also see which keywords are driving the most traffic and conversions, and adjust bids and budgets accordingly.
Today, the digital landscape keeps growing and websites are proliferating at warp speed. From small companies and franchises to e-commerce businesses and entrepreneurs, almost everyone is on the internet, figuring out advertising avenues and maximizing all possible conversion paths. Increased marketing opportunities, however, come with greater challenges.
Another benefit of PPC advertising is the ability that it let advertisers to target users who are searching for specific keywords, and they can also target users based on demographics, interests, and behaviors.
To run a successful PPC campaign, it’s important to have clear understanding of your target audience and to choose the right keywords. Advertisers should have clear goals for campaigns.
Advertisers should also optimize their landing pages to ensure they provide a good user experience and are optimized for conversions. Landing pages should load quickly, be easy to navigate, and provide relevant information about the product or service being advertised.
It’s also important to have a budget in place for your PPC advertising campaigns. Advertisers should determine how much they are willing to spend each day or month and adjust their bids and budgets accordingly.
Finally, PPC advertising requires ongoing management and optimization. Advertisers should regularly review their campaigns to ensure they are performing as expected and make changes as needed to improve results.
In conclusion, PPC advertising is an effective way for businesses to reach potential customers and achieve their marketing goals. It offers quick results, real-time tracking and measurement, and the ability to reach a large, targeted audience. However, success with PPC advertising requires a clear understanding of your target audience, a well-designed landing page, a budget, and ongoing management and optimization.
Despite the availability of advertising tools and digital marketing channels, some businesses remain invisible to their target audience. As a result, market players are in an uphill battle, barely making progress with their internet marketing efforts.
Major challenges PPC companies face!!
Even social media marketing has become a big hurdle for many companies. Before, social media platforms allowed businesses to reach millions of prospects worldwide for free. Over time, social media giants have started launching ad regulations that require advertisers to pay more to get their content in front of their ideal customers. This becomes an issue because not all marketers have the capacity and resources to launch and support on-going social media campaigns at scale.
Besides web development and social media marketing, search engine optimization (SEO) is also one of the most crucial aspects of gaining higher brand exposure. The problem with SEO and other internet marketing strategies, however, is they take time, effort and a relatively large investment of capital before you see the results.
If you’re looking for an immediate campaign boost and a fast return on investment (ROI), pay per click advertising is a profitable choice. Maintain full control of your paid search marketing efforts and acquire positive business outcomes with targeted PPC services.
Understanding your target demographics and analyzing their online activities are vital to determine whether PPC, organic search or a combination of these digital marketing strategies is the best approach for your business.
SEO vs. PPC: Which is the Right Strategy for Your Brand?
SEARCH ENGINE OPTIMIZATION
SEO is an effective way to improve your organic traffic, build brand awareness, establish online credibility and gain customer trust. Many SEO companies, however, will tell you that it takes at least four to six months before you can start seeing results with your SEO campaign. An Ahrefs study also found that only 5.7 percent of web pages rank in the top 10 organic search results for one keyword within a year of publishing. What’s more, even these top-performing web pages took two to six months to rank in the top 10.
SEO takes time. For this reason, many marketers relying heavily on organic search fail to achieve their marketing goals within their established timeline. If you’re looking for an online marketing approach that offers complete control, provides flexibility and promises instant results, pay per click marketing is the way to go.
PAY-PER-CLICK
Over the years, pay per click advertising has proven its worth as one of the best and most cost-effective online marketing strategies. PPC advertising allows businesses to take charge of their ad spend and get their brand offerings in front of the right people at the right time and in the right place.
Pay per click marketing provides you with laser-targeted visibility, which speeds up the customers’ buying journey and boosts your conversion rate.
In an ideal world, combined SEO and PPC advertising strategies work best at driving targeted results. Integrated SEO and PPC campaigns offer maximum visibility, drive relevant traffic and deliver long-term benefits. However, if you have a short window to promote your brand offerings and make an impact on your niche market, pay per click internet marketing might be the best option for you.
Leverage PPC Marketing and Take Advantage of Consumer Search Opportunities
Empathizer Internet Marketing Agency is a trusted leader in pay per click internet marketing. Our pay per click advertising company partners with various industry players and marketing professionals to increase their leads, grow brand awareness and reach their goals.
Throughout the years, our pay per click marketing firm has mastered what is PPC, how it works effectively for different stakeholders and what it entails to ensure online success. If you’re still unsure whether pay per click is the right advertising model for your company, our PPC management firm is here to help you.
Leverage PPC Marketing
Learn what is PPC and explore the many ways pay per click advertising can take your business to new heights. Start your pay per click campaign today with help from Empathizer’s pay per click internet marketing experts.
What Is Pay Per Click and How Does It Work?
Grow Your Business With Optimized Paid Search Campaigns
A Hanapin Marketing report shows that 79 percent of marketers find paid search marketing beneficial to their business. Consequently, approximately 62 percent of industry players said they would continue to increase their PPC ads budget in the coming years to draw new customers looking for their services.
According to Social Media Today, more than 7 million advertisers spent a total of $10.01 billion for pay per click ads in 2017 alone. Evidently, pay per click has become one of the most widely used marketing frameworks for generating higher ROI. But what is pay per click and how can it ramp up your digital marketing efforts?
How does PPC work?
Empathizer’s PPC experts explain what is paid search and how it works to guide you through the fundamentals of PPC management. By understanding pay per click processes, you have a better chance of launching profitable campaigns. Learn all about PPC marketing and find out how our pay per click marketing agency can help you achieve success.
What is PPC?
Pay per click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads — hence the name pay-per-click.
People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest and LinkedIn, also use the pay per click model.
PPC allows marketers to place ads strategically on a variety of online marketing platforms to make their products and services highly visible to their target market. This means the advertisements you see across the web are pay per click ads.
What Are the Different Types of PPC Ads?
Now that you know what is paid search, the next step is to understand the different types of PPC marketing campaigns that can help you build your online presence and promote your services to the right audience. Our pay per click advertising agency works closely with your team to determine the appropriate PPC ads that you can use to fill your sales funnel.
There are various types of pay per click ads available, depending on your goals:
Display ads is known for effectiveness in reaching more than 90% of online users. These appear on Google’s partner websites, targeting people who visited industry-related sites. These ads maximizes photos and texts to capture the online users’ attention and convince them to take action. Our PPC ads agency recommends display advertising to companies with lengthy sales cycles and niche or luxury customers.
Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay per click ads are suitable for short sales cycles or one-time campaign promotions. Our pay per click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.
Remarketing ads remind people who have already visited your website to come back and compel them to convert. Unlike search advertising, remarketing is relatively cheaper because there are lower competition and highly targeted customer segments. Our PPC marketing firm uses smart PPC ad formats and extensions to produce significant results with your PPC campaign.
Social media paid advertising is the fastest-growing segment of pay per click advertising services. Social ads appear on social media platforms, such as Facebook, LinkedIn and Twitter. They are programmed to reach prospects based on their hobbies, networks and interests, among other factors. Social media advertising is suitable for brands with an active social media presence and highly-targeted customers.
In-stream ads are also called YouTube ads. These are pay-per-click ads that appear on YouTube search results, YouTube videos and video partners on Display Network. YouTube ads present your brand in a unique and memorable way. Recently, Facebook has launched in-stream ads, allowing companies to place advertisements in the best slots and natural breaks in video content.
These ads are suitable for websites with large volume of products. These PPC ads appear in carousel above or beside main Google search results, allowing prospects to view products and prices on Google SERP before they click onto anyone’s website. This means every click you are paying for has a higher chance of converting, assuming customers have already explored product offerings on Google Shopping ads.
Local service ads follow a pay per lead model. This means you don’t have to pay for clicks that don’t turn into leads. Local services advertising is only applicable to a few markets, including HVAC companies, electricians, plumbers and locksmiths. Our PPC firm partners with local service providers to make their businesses more visible to their target demographics.
Gmail sponsored promotions are an effective way to generate direct response leads. GSP allows you to reach interested leads right in their inbox. Unlike YouTube ads, GSP has a click-to-call ability that enables prospects to make direct calls to you and convert at any point of your sales funnel. Our PPC company sets up your GSP to maximize its targeting abilities and generate high-quality clicks.
Amazon advertising is one of the increasingly popular PPC services in the online landscape. Amazon PPC ads allow Amazon sellers to generate brand awareness, boost sales and drive more store visits by placing sponsored ads on the platform's key locations. At Empathizer, we leverage our PPC experts’ technical knowledge and expertise to organize your Amazon PPC campaigns and increase your profit margin.
Shopify PPC Ads offer a range of targeting options, including geographic location, device type, and audience interests, which makes it easier for businesses to reach their target audience. The platform also provides robust analytics and reporting features, which allow businesses to track the performance of their ads and make adjustments to improve results.
How Empathizer Believe PPC Marketing Works!!
PPC advertising is a keyword-based marketing tactic. PPC campaign management services like Adwords assign a value to different search terms and phrases based on their search volume, difficulty and competition level. The more advertisers competing for the same keyword, the higher the keyword price.
Marketing platforms, such as Google’s homepage, have limited Google pay per click advertising slots. As such, you need to battle it out to claim your PPC spot. Advertisers cannot simply pay more to increase their Google PPC ads’ prominence.
Google pay per click and other PPC ads are subject to ad auction. This pertains to an automated process used by search engines to determine the relevance and validity of advertisements that appear on their SERPs. You must ensure your Google pay per click ads have a good Quality Score to boost your ad position and lower your cost per click (CPC).
To obtain a good Quality Score, your pay-per-click ads must be relevant to your target demographics, include valuable keywords, receive high click-through rates (CTRs) and drive prospects to an SEO-optimized landing page.
We Help You Improve Your Quality Score and Generate More Online Revenue
PPC Experts of Empathizer!!
At Empathizer Internet Marketing Agency, we determine your PPC search engine marketing (SEM) goals, identify your PPC campaign metrics and establish your pay per click campaign structure to bring new visitors to your website and reduce your PPC management expenses.
Our pay per click advertising company helps you navigate the technicalities of PPC and effectively integrate it with your SEO and online marketing campaigns. Partner with our pay per click management agency and reap the benefits of cost-effective PPC advertising services.
Why Pay Per Click Marketing Works For Your Business?
Boost Your Brand Recognition and Scale Up Quickly
Pay per click advertising is an incredibly powerful digital marketing strategy to increase your conversions and maximize your ROI. Data-driven PPC management services create valuable opportunities to connect your brand with customers and improve your profitability.
Here are the top benefits of investing in PPC advertising services:
Why PPC works for your business??
Low Barrier to Entry
Paid search marketing offers a step-by-step guide to help marketers and beginners get started on their ad creation. Even if you’re a decade behind your competitors on acquiring pay per click services, you can get your campaign up and running in no time with help from our trusted PPC management firm.
Improved Brand Visibility
Investing in PPC management services is a surefire way to get your products and services showing up in places where your target customers are spending time. PPC advertising captures the awareness phase of your marketing funnel and gets more prospects and high-converting customers to notice your brand.
Granular Targeting
Serve targeted messages to your ideal customers based on their search behavior, online activities and preferred platforms. Pay per click services prioritize the most relevant audiences at a time when they are likely to make a decision to purchase. Additionally, PPC allows you to connect with specific customer groups based on gender, age group, location and other demographics.
Fast Results
One of the biggest advantages of pay per click advertising services is you can get immediate results upon campaign launch. Once our pay per click advertising company has set up your PPC campaign, you can see the results overnight. However, keep in mind that the first three months typically serve as a testing period. This means to get more favorable results, you need to acquire valuable data and continuously improve your campaign’s overall performance.
Quick Experimentation
PPC ads A/B split testing is an integral part of your pay per click advertising campaign. PPC experts create different versions of your PPC ads to validate which campaign to launch and optimize to generate the highest possible conversion rate.
One-time Campaign Promotions
Don’t have the budget to implement on-going digital marketing efforts? Pay per click services allow you to launch one-time campaign promotions and run short sales cycles. Pay per click advertising is a cost-effective way to introduce your new products and services to the online marketplace and separate PPC campaigns by priority.
Immediate and Consistent Traffic
PPC management works effectively with SEO in enhancing brand exposure and driving targeted traffic to your website. PPC is the fastest method to run paid search campaigns, kick off marketing efforts and get clicks and immediate traffic from interested customers.
Expansive Traction Channels
Different online platforms use the paid search advertising model to tap into a massive network of consumers. With pay per click advertising services, you can now leverage various marketing channels to promote your brand and reach a large number of people on the internet.
Trackable Data
PPC advertising services provide measurable and trackable data, eliminating the guesswork in campaign tracking and reporting. Google Analytics automatically tracks your campaign metrics, such as view impressions, clicks and conversions, to provide you with a clear picture of your pay-per-click campaign performance.
Total Customization
Beat the competition with custom, highly-relevant Google pay per click campaigns that resonate with your target audience. PPC gives you access to a wealth of marketing data to optimize your ad performance. Select every aspect of your pay per click campaign from the keywords, audience targeting, placements and even the specific zip codes you want your ads to run in.
Here’s what you can expect when you partner with our PPC agency:
Reach Your Target Customers and Pay Only Per Action
Ready to launch your PPC search engine marketing campaign? Understand the basics of search engine marketing and find out how you can utilize our SEM agency’s expertise to boost your competitive advantage.
PPC search engine marketing is a digital marketing strategy used to increase a brand’s visibility in SERPs, such as Bing, Yahoo and Google, for niche keywords. It aims to increase traffic through optimized ads and bring more conversions to the advertised website.
Before, SEM referred to both SEO and paid search marketing. Today, search engine marketing refers exclusively to paid search advertising. SEM is also alternatively referred to as pay-per-click or paid search.
With an increasing number of consumers performing online shopping, PPC search engine marketing has become a vital digital marketing component. SEM allows advertisers to only pay for impressions that result in visitors. Each visitor incrementally improves your organic search rankings, making it one of the fastest ways to drive traffic and conversions.
How Does SEM Work?
Search engines utilize algorithms to provide the most relevant search results, depending on the online users’ information, such as their location and web activity. Sponsored ads appear either at the top of the SERPs or beside the first search result.
Keywords are the foundation of PPC search engine marketing. You need to identify brand-related keywords that prospects are likely to use when searching for your products and services online to get in front of the right audience.
SEM takes your keyword management a step further. It allows you to set additional parameters to determine when your PPC ads should appear and who should see them. Our PPC firm utilizes various SEM platforms, such as Google AdWords, Bing Ads and Yahoo Search Ads, to display your advertisement on top of SERPs and connect your brand with high-intent searchers across the web.
As a reputable pay per click advertising firm, we invest in advanced keyword research tools to gather valuable information, such as keyword search volume and competition. Once we’ve identified your target search terms, we determine the negative keywords or irrelevant phrases that should be excluded from your keyword lists.
Our PPC specialists structure your account and create compelling ad copy to ensure you win the ad auction. PPC search engine marketing allows you to show ads more often at a lower cost. By optimizing your ad campaigns and improving your Quality Score, you learn more about your audience and competitors and develop competitive pay per click campaigns that get results.
Give your website the attention it deserves. Choose our SEM agency and let us help you succeed at PPC search engine marketing.
Why is SEM Important in Digital Marketing?
Search engine marketing encompasses various paid advertising techniques you can use to increase your site prominence and distinguish your brand from the cut-throat competition on the internet. The higher your products appear on search engines, the higher the visibility and greater engagement it generates.
PPC search engine marketing allows you to:
Create effective SEM campaigns with help from our SEM agency. Besides showing you what is paid search, our PPC marketing firm stays abreast of the latest web developments and industry trends to amplify your paid search marketing campaigns and guide you to success.
Since 2012, our PPC management company has been providing numerous businesses with full-service pay per click solutions that improve market performance. Our PPC advertising agency utilizes data and analytics to scale up your campaign and achieve your marketing goals.
Leverage our PPC specialists’ knowledge and expertise in keyword research, PPC ads creation and pay per click campaign management. Get in touch with our PPC agency today and let’s begin your PPC audit!
Discover how our PPC management agency has transformed the digital marketing game for the biggest industry players:
We Optimize Your Paid Accounts to Save Time and Money
Increase the quantity and quality of your leads with help from our pay per click marketing firm. We create strong headlines, utilize high-performing keywords, craft engaging content and place clear calls-to-action (CTAs) on your landing pages. Our PPC agency integrates SEO with PPC best practices to compel online users to take your desired action.
Our firm utilizes a myriad of tools to understand your customers’ search behavior and predict which keywords they are likely to type into the search box. We identify your target keywords and categorize them based on industry-relevance, search volume and competition. Expect our paid search specialists to continuously refine your keyword list to capture your target audiences’ interest and search intent.
Enlist our paid search agency’s Pay per click services and position your brand at the top of search results. At Empathizer our paid search specialists optimize your ad targeting strategies, determine high-value keywords, develop PPC bidding strategies and track your return on investment. These practices allow our PPC marketing firm to improve your Quality Score, CTR and impression share.
Partner with our pay per click firm and drive immediate, qualified traffic to your landing pages without the stress and hassle. At Empathizer, our pay per click management company handles everything from keyword research and analysis, channel strategy and pay-per-click campaign launch to monitoring and pay-per-click ads A/B testing. Choose our Pay per click company and get conversion-driven campaigns that fit your budget.
Capture your target customers at the right time and on the right platform and move them to the bottom of the sales funnel. Our PPC agency writes persuasive PPC ads, tests your landing page designs and develops user-friendly lead capture forms to boost your Quality Score and conversion rate. Call our paid search agency now and let us help you increase your profit without raising your ad spending.
Our pay per click management agency sets up campaign comparisons to test the effectiveness of your ads. We create different variations of your page elements, such as the layout, image, headline and CTA, to determine which pay-per-click ads version will generate the best results. The split-test results guide our PPC firm in optimizing your next paid search campaigns and improving your overall PPC performance.
Approximately 54% of online users utilize social media sites to perform product research. Invest in PPC advertising services to improve brand recognition, reduce marketing costs and stay top of mind with your prospects. Our PPC specialists determine your target audience, analyze their social media behavior and utilize images, videos and texts to improve your customer reach and brand engagement.
Engage with your ideal customers across search engines to acquire more traffic and online revenue. At Empathizer our pay-per-click specialists perform in-depth pay-per-click audits to ensure your products and services reach your target audience segments. We optimize your PPC ads for each platform, improve your SEM targeting and leverage site link extensions to acquire higher engagement rates.
Our pay-per-click management agency identifies your top-performing campaigns, creates remarketing ads for high-value customers and taps into site visitors who have already expressed purchase intent. We set the optimal frequency cap for your remarketing campaigns to limit the number of times your PPC ads appear to the same person and reduce your marketing expenses.
Boost your Amazon profit margin with Amazon product ads and video ads that grab online shoppers' attention. We utilize our proprietary Amazon AI advertising management system to help you reach interested buyers, boost your sales and get the most return on investment.
Our PPC management company explores advanced YouTube targeting options, sets up video remarketing campaigns and includes an element of surprise in your in-stream ads. We create YouTube ads that tell your unique stories and resonate with your target audience.
Shopify PPC Ads are pay-per-click advertisements for e-commerce businesses using the Shopify platform. With Shopify PPC Ads, businesses can promote their products on popular search engines like Google, Bing, and Yahoo, as well as on social media platforms like Facebook and Instagram.
Leverage Our Technical Expertise to Grow Your Client Base!!
With a clear advantage over the competition, Empathizer’s PPC services outperform the competition. Through painstakingly designed programmes that are optimised for search engines while maintaining optimal performance, we excel at delivering results. Our team’s proficiency in keyword research ensures accurate targeting, bringing in the correct audience just as they’re looking for your products.
We use persuasive writing that is designed to increase conversions and send targeted, relevant visitors to your website. Our constant dedication to data-driven initiatives and unrelenting pursuit of excellence are what distinguish us from the competition. You invest in a partner with Empathizer who is committed to enhancing your online presence and delivering measurable outcomes, not just PPC services.
Empathizer Internet Marketing Agency is a recognized pay per click firm, committed to your success. We bring our years of expertise and industry experience to every pay per click campaign we handle. From PPC audit and account setup to ads management and campaign monitoring, trust us to give our 101 percent dedication to improving your online performance.
Our PPC advertising firm ensures all aspects of your PPC campaign align with your goals and adhere to industry regulations. We perform in-depth PPC audits to determine possible campaign issues, adjust your strategy and make your campaign more effective. Our paid search specialists evaluate your key performance indicators (KPIs), account structure, remarketing techniques and analytics.
As your dedicated pay per click marketing firm, we keep you up-to-date with your online activities and campaign progress at all times. We provide you with custom campaign reports covering your Google Analytics results, keyword rankings and overall campaign performance. Our PPC management agency also gives you access to our client dashboard so you can monitor your campaign in real time.
Empathizer is a proud member of the coveted Google Premier Partners list. Our PPC agency comprises a team of certified Google Ads PPC specialists with vast industry experience and digital marketing knowledge. Work with our PPC experts and get results-oriented Google PPC campaigns that grow your business.
Our PPC advertising agency believes in owning our clients’ voices and we work hard to show it. During our initial consultation, we determine your marketing goals and existing campaign performance to provide you with data-driven recommendations. We schedule monthly meetings with your project managers and keep our lines open to discuss your PPC campaign strategy at your convenience.
Does your business serve multiple locations and a diverse customer base? Our PPC management firm develops a multi-location PPC structure to maximize your ad spend and deliver custom PPC ads to your target demographics. We organize your PPC campaign per ad group and location, localize your callout extensions and site links and create personalized ad copies.
Dedicated Pay Per Click Specialists
At Empathizer, we make technical, complicated and overwhelming search engine marketing processes as simple as possible for you. Once you sign up with our pay per click firm, we provide you with a single point of contact to manage your PPC campaign and address your questions. Our pay per click advertising agency becomes your outsourced online marketing department.
Reach Your Target Market With PPC Ads That Convert!!
Studies show that 50 percent of consumers arriving at retailer sites from pay per click ads are more likely to convert than those who came from an organic link. This is because more than 75 percent of people believe PPC ads make it easier to find the information they need.
Without a robust paid search marketing strategy, you’re missing out on conversion opportunities and instant visibility on digital marketing platforms. Don’t fall behind the digital marketing competition. Here are more reasons partnering with our paid search agency is beneficial to your success:
There are approximately 2.05 billion online shoppers worldwide and this number continues to increase by the hour. With more digital marketing platforms and eCommerce channels emerging every year, capitalizing on PPC services is one of the best decisions you can make to keep your business afloat and zoom past the competition.
PPC Investment
Does your company have a PPC marketing strategy in place? Our PPC advertising firm is here to guide you in making the right advertising decisions for your brand. We combine your vision with our paid search marketing expertise to increase your sales opportunities and generate quick marketing wins.
Don’t wait until you’re losing customers to your competition. Now’s the best time to work with our PPC management company and get your leads and conversions moving. Contact our pay per click advertising firm today to get a free quote on your project.
Ready to partner with our pay per click marketing agency?
LET’S DISCUSS YOUR PPC NEEDS!!
Our team of specialists consistently deliver outstanding results for our clients. As full service digital marketing agency we combine creative ideas with vast experience in search technologies to deliver measurable results for our clients. We will help you to build a sustainable, meaningful relationship with your clients by engaging them with your brand using social media promotion.
Here are Empathizer’s premium digital marketing services:
Through careful keyword research and white hat SEO practices, we can help you achieve higher organic rankings and increased visibility in search results. Our internet marketing company performs extensive keyword research, conducts on-page and off-page optimization and tracks your results with Google Search Console. These practices allow us to attract high-quality leads and traffic and increase your conversions as part of your digital marketing solutions.
Reach your customers quickly with precision using a data-driven PPC campaign. Our PPC experts are AdWords certified, so you can trust that your campaign is in the hands of professionals. We create targeted ad copies, optimizes your bidding strategies and device targeting tactics and monitors your ROI for each keyword. We use seasonal trends to promote your products and drive high-volume leads and traffic.
Getting visitors to your site is only half the battle. Conversion optimization ensures your site is primed to turn them into customers. Funnel more customers and increase your conversion rate with Empathizer’s CRO services. Our company optimizes your website for mobile and voice search, creates clutter-free landing pages, places verified payment systems and simplifies your site navigation to promote better conversions.
Your website's content is crucial: it's the foundation of your SEO and the reason many people visit your site. Entrust your content creation with Empathizer, and we'll write it with precision. Our content specialists stay abreast of the latest news and market trends to ensure we adhere to Google standards when developing content. We write headlines that pack a punch, utilize high-performing keywords, incorporate imagery and structure your posts to promote easy reading.
How many emails from businesses do you delete every day? Choose Empathizer and let's make your email marketing campaigns stand out and work for your business. We create personalized email newsletters to keep your emails out of spam folders and encourage your customers to take your desired action. Our team builds your subscriber list, tests email campaigns before delivery, utilizes power words on your content and creates a curiosity gap in your emails.
Ready to expand and market to your audiences on social media? We build social media campaigns to help your business grow and engage your followers. Our digital marketing agency identifies your goals, performs competitor benchmarking and evaluates your customers' online behavior. Using data and analytics, we develop custom social media brand management and paid advertising strategies tailored to your business. Empathizer provides best social media marketing services.
Acquire a steady stream of traffic from high-authority websites and increase your consumer trust. Our marketing agency capitalizes on paid advertisements, sponsorships and collaborations to put your page content where influential people will see them. We utilize strategic Blog Writing, publish unique, compelling content, distribute data-driven infographics and boost your social media engagement. We build quality backlinks that drive more sales.
Empathizer builds custom, mobile-ready and search engine optimized websites that help you meet your business objectives and support your digital marketing campaigns. We create a visual hierarchy to highlight your important site elements and encourage page visitors to take your desired action. Our web design experts utilize clear calls-to-action (CTAs), avoid carousels and rotating sliders, simplify form fields and create content for your persona.
Your reviews and online reputation can make or break your success online. Improve your reputation. We partner with online reviews companies to improve your review generation, review monitoring and review response publishing tactics. Our team utilizes state-of-the-art online reputation management software to streamline your ORM practices and acquire more positive reviews.
PPC (Pay-Per-Click) advertising is a form of online advertising where advertisers pay each time a user clicks on one of their ads.
PPC is the acronym for pay-per-click. It’s a digital marketing tactic and it buys web traffic to your website. You, the advertiser, pays a small fee each time one of your ads is clicked on by a user. Search engine advertising is the most popular form of PPC. However, many other platforms such as social media giant, Facebook, now offer PPC ad models. You can promote your company in search results, on websites and across social media platforms. PPC ads can feature text, images and video.
Advertisers create ads and choose keywords related to their products/services. When a user searches for those keywords, the ad appears in the search results, and the advertiser pays when the ad is clicked.
Ads that appear in search results are targeted to meet a specific audience and often earn almost half of all page clicks. Users who click on paid ads are usually ready to make a decision and therefore more likely to buy a product or service by comparison to an organic visitor. With PPC ads, your ads are targeted for the online users searching for your type of business. This can make a significant impact on your bottom line.
Benefits include targeted reach, measurable results, cost control, and faster results than SEO.
The cost of running a PPC ad campaign varies. Different cost factors include your industry type, business type and business size. These will influence the pricing of your PPC ad campaign. Pricing can also be affected by the type of strategy you’re rolling out. However, expect to spend up to $5,000 per month for a small-to-medium company. This price includes both your ad spend and professional services from your chosen PPC agency.
A PPC budget is the amount of money that a advertiser is willing to spend on their PPC advertising campaign. Your PPC costs must be calculated based on your bid, your targeting and your ad quality. The amount of money you’re willing to spend for a user to click on your ad is called your bid. You enter your bid into an ad auction and the highest bidder wins, so you could end up paying less than your bid amount, but never more. Targeting factors include all aspects of your goal, from the keywords you’re ranking for to the demographics of your audience. The more competitively you want to target, the higher the costs. For instance, bidding on a very competitive keyword costs more because it features a higher cost-per-click (CPC). Google also monitors the quality of your ads. If your ad quality is high, you can often maintain lower costs because Google will rank your ad ahead of competitors with low-quality ads. Understanding and accounting for all of these factors are how you determine your PPC budget.
PPC is a flexible online advertising method that lets you create a budget and adjust it at any time necessary. Most importantly, you can target your ideal audience directly, which is impossible with traditional advertising or digital marketing campaigns. The insights gleaned from the data tracked from PPC campaigns is invaluable because it gives you a better idea of your users’ behavior. Your paid advertising campaigns appear ahead of all organic results in search results, helping you to instantly outrank your competitors and support your search engine optimization (SEO) efforts.
Google Ads is a platform for PPC advertising, formerly known as Google AdWords.
Advertisers can track the performance of their PPC campaigns using metrics such as clicks, conversions, cost per click, and return on ad spend.
Improving a PPC campaign can be done by regularly analyzing performance data, testing ad copy, adjusting bids, and targeting the most effective keywords.
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